About us
Bringing Global Expertise Closer to Europe
About ELARABY Germany
Since its establishment in 1964
Headquartered in Leipzig, ELARABY Germany GmbH represents the strategic European hub for the ELARABY Group, a global leader in home appliances and consumer electronics with a legacy dating back to 1964. Established in 2023, our mission is to bring six decades of manufacturing excellence to the European market, delivering locally tailored, high-quality home solutions that meet European standards and preferences.
We oversee production, distribution, and marketing to ensure that every product across our portfolio enhances the modern household. Through ELARABY Germany GmbH, we proudly introduce three distinctive brands to Europe: TORNADO, KAJITO, and HELLER. Each brand is carefully positioned to offer unique value—from practical, everyday reliability to premium Japanese-inspired innovation and timeless German engineering.
Our Mission
To build a world where collective action creates sustainable and meaningful social change.Our Vision
Our Vision
To remain the name trusted by customers and partners through our products and services, contributing to a better society.
Our Values
Deliver world-class quality and exceptional service in electrical and electronic appliances, both locally and internationally.
Build balanced and long-term relationships with our suppliers.
Develop an engaged, productive, and satisfied workforce within a distinguished work environment.
Uphold the values upon which the company was founded.
Play an effective developmental role in the community.
Grow and maximize the company's value.
Management
Meet the team responsible for guiding ELARABY Germany and delivering our presence across European markets.
Mr. Marwan Elkott
Managing Director of Elaraby Germany GmbH.Key Achievement: Acted as the core project manager for ELARABY's strategic entry into Germany, starting in early 2022 and launching in 2023.
Stragetic Partners
Since 1974, ELARABY Group has built strong partnerships with some of the world’s leading companies in the manufacturing and marketing of home and electronic appliances. Beginning with Japan’s top brands, these partnerships have expanded over the years to include leading names from across the globe. Today, ELARABY Group is a trusted partner to 12 international brands. These collaborations go far beyond commercial agreements they are a cornerstone for technical and technological knowledge transfer. They have played a vital role in developing advanced industrial capabilities, supporting ELARABY’s mission to localize manufacturing and enhance its competitiveness regionally and internationally.
